KA: just exactly What do you realy see while the advantages of Tinder?

Brooke: Um i believe it is kind of love, we don’t know i assume it is sorts of easy and quick (laughter) enjoy it’s nothing like internet dating where clearly you should be like sitting yourself down at a compute.r (Age: 23)

Here, Tinder is portrayed as fast, simple and easy to make use of, contrary to online dating sites which is more thorough and labour intensive. The flexibility made available from Tinder has also been depicted as useful – as users don’t need to be “sitting straight straight down at a pc” as is stereotypical of traditional computer usage. Unlike PC-based online dating sites, Tinder can be utilized ‘on the go’ and it is perhaps maybe not regarded as aimed at only finding severe relationships. Therefore, it really is considered by users to become more casual and easier. The ladies additionally spoke of online dating sites as holding more stigma that is social Tinder. Internet dating ended up being portrayed in terms of “desperate and “older” individuals, whereas Tinder had been mentioned as “new”, “cool”, “modern” as well as for more youthful individuals (Sarah).

Tinder ended up being talked about because perhaps maybe maybe not only socially acceptable, but its usage ended up being motivated in the women’s peer groups:

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