Hinge Worked With Influencers to Rebrand and Relaunch Their App

Over time, brand brand New York-based Hinge spent some time working faithfully to carve its niche out when you look at the uber-competitive realm of online dating sites. Launched last year by Justin McLeod, Hinge application was launched in February 2013 in market mainly dominated by websites on the internet such as for example OkCupid, Match, and eHarmony. At launch, Hinge’s free application had a comparable function to Tinder, providing swipeable pages of potential lovers. Nonetheless, in a space that is ever-crowded which will started to add competitors such as for example location-based Happn and female-empowering Bumble — Hinge struggled to locate its unique point of huge huge huge difference among today’s busy daters.

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