Match Group is searching to replicate popularity of Tinder monetization using its other apps that are dating
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After turning Tinder into its primary engine that is financial Match Group Inc. is wanting to duplicate that success with Hinge.
The company shared exclusively with MarketWatch since Match MTCH, +0.47% made its first investment in Hinge back in 2017, the dating app has seen its user base grow 20 times. Now Match completely has Hinge, as well as its objective is an even more severe revenue push that draws from some of Tinder’s classes without losing sight of what offers Hinge its core appeal with a gathering of mostly metropolitan millennials.
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