The information from iResearch shows the marketplace measurements of Asia online dating services will increase from 487 million Yuan, 2010 to 1.9 billion Yuan, with a yearly compound that is average price of 31.3%, method greater than compared to US market that will be 3.4%.
| Rank | Internet Site | Popularity | Market share
Now |
share of the market
1 12 months ago |
|
| 1 | Jiayuan | 72.77 | 54.33percent | 48.54percent | ^ 5.78% |
| 2 | Zhenai | 14.44 | 10.77per cent | 11.5per cent | v 0.73% |
| 3 | Baihe | 11.50 | 8.58% | 9.59percent | v 1.01% |
| 4 | ??? | 6.73 | 5.02percent | 5.73% | v 0.71% |
| 5 | ???? | 5.05 | 3.77percent | 3.99% | v 0.23% |
| 6 | ????? | 4.20 | 3.13percent | 2.99percent | ^ 0.14% |
| 7 | ??? | 3.83 | 2.85% | 3.8% | v 0.95% |
| 8 | ?? 100 ??? | 2.75 | 2.05percent | 2.33percent | v 0.28% |
| 9 | ??????? | 2.19 | 1.63% | 3.17percent | v 1.54% |
| 10 | ?????? | 2.19 | 1.63% | 1.95% | v 0.32% |
| 11 | ??? | 1.50 | 1.11percent | 1.3percent | v 0.2% |
| 12 | ????? | 1.34 | 1% | 1.02percent | v 0.03% |
| 13 | ?????? | 1.05 | 0.78percent | 0.7% | ^ 0.07% |
| 14 | ??? | 0.83 | 0.61percent | 0.66percent | v 0.05% |
| 15 | ???? | 0.74 | 0.55% | N/A | ^ 0.55% |
| 16 | ??? | 0.68 | 0.5percent | 0.62percent | v 0.12% |
| 17 | ????? | 0.64 | 0.47percent | N/A | ^ 0.47% |
| 18 | ???? | 0.59 | 0.44% | N/A | ^ 0.44% |
| 19 | ????? | 0.51 | 0.38percent | 0.67% | v 0.29% |
| 20 | ????? | 0.40 | 0.29percent | 0.5percent | v 0.21% |
The market is quite mature with a highly concentration level as shown in the table. In 2012, the greatest 3 web site simply take 73.7% for the market, on top of that, the very first 10 sites have actually occupied 93.81%.
Having said that, business mode have not changed basically, nearly out of date.
Issue
Users don’t stay for the time that is long
The users of on the web site that is dating clear target: discover their skip. Or Mr. Right. Therefore after finding the main one they desire, they will stop with the web web site. As Muyan, Baihe ( No. 3 dating website in Asia) states, one account frequently remain active for 6 month to at least one 12 months.
Few clients are having to pay individual
The site that is no. 1 Jiayuan, has just about 550,000 having to pay users on a monthly basis, with 35 million looking for a russian bride users as a whole. The portion of having to pay users is 1.6%
Reason
Not enough conversation
This is certainly a normal design of Chinese site that is dating fundamental personal information + discussion. Nevertheless, the four choices right here, “send text”, “say hello”, “send present” and “follow her” aren’t sufficient appealing. Once I see this, i’m that the profile like reading specs of a device.
No service that is follow-up
After wedding, partners also provide needs like consultancy which may be built-into these websites. Whilst in reality, no body made it happen.
Not enough focus
Looking among tens of millions of prospects from different parts of society, from young to old…, users need to invest long and you will find constantly unreal information to care. It’s a task that is heavy everyone else.
No appropriate solution
Many online dating sites just provides dating and matching solution. The information and knowledge about appropriate solution such as for instance wedding photography, wedding banquet, vacation booking can scarcely be located on these websites.
Low dependability
Final thirty days, a lady from Beijing came across a man claiming himself as a “project manager”. This guy invited her to see their “project” and throughout the journey the lady suffered a motor automobile wreck. Nevertheless, she got no care from the “project manager” and even impose fist from him. In accordance with a study from Shanghai Morning, very nearly 30% users have seen this dilemma.
Trend
New services
Besides dating solution, online dating sites are now actually attempting product that is new wedding such as for example B2C shop online. For instance, Jiayuan created their online store “Que” by the conclusion of a year ago, supplying service that is relevant marriage ceremony, photography.
Consultancy
Wedding and family members therapist had been acquiesced by Chinese federal government in 2007. Because of the permission by government, the forex market will expand faster in the future.
Genuine title
Baihe started to push its users to place name that is real personal data online at the conclusion of this past year. By this real way, Baihe aimed to save many a lot of dilemmas such as for example identification and credibility because of its users. And today other internet sites will also be attempting this.