(CNN) — there are lots of reasons individuals be seduced by one another: Personality, looks, humor — sax-playing capability. But a brand new course of GPS-enabled|class that is new of} smartphone apps is wanting to create dating back to to the pure, data-driven fundamentals.

Latitude and longitude.

In this brand new age of app-driven love, location is most critical.

Just take, as an example, the whole tale of Scott Kutcher and Amanda Segal. They began dating in March whenever, during a concert that is jay-Z Madison Square Garden, Scott pulled down their iPhone, started an app called Skout and scanned a summary of near-by ladies.

A grid of pictures showed ladies who, at that extremely minute, had been within a radius that is certain of along with his GPS-enabled phone.

And also at the most notable of this list: Amanda, who had been at russiancupid the show that is same.

“It simply so occurred she had been the closest one and she actually is attractive,” he said, noting that the app told him she ended up being lower than 1,000 foot away.

Scott and Amanda exchanged immediate messages through the application. Amanda thought Scott ended up being funny. She additionally liked the Ninja Turtles hat he wore in the profile photo. And so the pair consented to get together for coffee following the show, and Amanda brought a few of her buddies along, in order to be safe.

“He has been a serial killer,” she stated. “we lucked out.”

The 2 are actually dating solely, in addition they credit the love-the-one-you’re-near philosophy of Skout with establishing them up.

Most importantly, it was convenient, they stated.

“we was not likely to walk out my means — after all. I truly was not,” Amanda stated of her willingness to locate down a person up to now. “I became like, ‘Oh we are during the exact same spot, you will want to talk about the show?'”

While established online online dating services like eHarmony and Match.com get to painstaking lengths to complement daters according to their exhaustive studies of needs and wants, this brand new crop of GPS-based dating apps seems fixated mostly on two characteristics in potential mates: Proximity and convenience.

Apps like Skout, Grindr and StreetSpark allow people evaluate listings of prospective daters according to where they have been positioned at any provided minute. All three services list the exact distance amongst the individual with the app as well as other member users in foot.

If a person is detailed as zero foot away, by way of example, you may glance up from your own chair at a restaurant to observe that individual going out across the space. The apps will not state where an individual is positioned, and, on Skout and Grindr, you are able to switch off the feature that is location-aware you decide on.

All the apps depend on immediate texting as a real way to split the ice before a real-world discussion occurs.

On these apps, users keep minimal profiles — never as step-by-step compared to those the truth is on Facebook or MySpace. The primary components of information users receive about one another are pictures, that are featured prominently, and places, which often are placed in the true wide range of legs between both you and the individual whoever profile you are searching.

Though some dating specialists express security during the notion of individuals supplying their relative locations to strangers, the trend of GPS-enabled relationship is apparently developing well in popularity among young twentysomethings.

Skout, which has become one of many leaders within the area, boasts a lot more than 1 million users, together with normal age is somewhere within 24 and 25, stated Christian Wiklund, Skout’s creator and CEO.

The theory has also discovered unique traction into the community that is gay. A male-only software called Grindr says this has significantly more than 900,000 users in 162 nations.

Joel Simkhai, the CEO that is 33-year-old and of the application, said Grindr users typically range between about 20 to 30. Simkhai said he created the application partly because he had been trouble that is having males to attach with and date.

Grindr has made meeting individuals faster and easier, he stated.